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Nobody on your staff has to own social media anymore. Here is exactly what happens after you subscribe.
Pay securely by card on our subscribe page. Set the number of facilities you want covered. Checkout takes about two minutes.
On the next screen you tell us who currently manages your Facebook, Instagram, LinkedIn and Google Business Profile. Within one business day that person receives a one-click access request from SWOL through each platform's own tools: Meta Business partner access, LinkedIn page admin, and Google Business Profile manager. No passwords change hands. You remain the owner of every page and can remove us at any time. If you are not sure who has admin rights, tick "I need help with page access" and we will find out and walk you through recovering it.
We set up a private shared folder for your facility. Your activities director, admissions team or anyone else on staff drops photos and short clips straight from their phone whenever something is worth sharing: an event, a birthday, a therapy win, a new hire. Nothing needs organizing or captioning.
We edit, write and schedule the content to Facebook, Instagram and LinkedIn, keep your Google listing accurate, monitor reviews, and request new ones. Every quarter you receive a written report on reach, growth and what performed best. That is the whole process.
Privacy is built in. We only post residents covered by a signed media release on file with you, and we never mention diagnoses or care details.