YF
Your FacilityInstagram · Post
Made by SWOL from your footage
Summer BBQ on the patio ☀️ residents, families & staff
♥ 18431 comments22 shares
Social media for healthcare
SWOL manages your Facebook, Instagram and LinkedIn: your staff sends us the photos and clips from daily life, and we turn them into posts, videos and montages. Separately, SWOL manages your Google Business Profile: we keep your listing right and monitor your reviews. One price, one team, we start this week.
Built for skilled nursing, assisted living, memory care and rehab. Multi-facility groups welcome.
Why operators trust us: we already do this every day for multiple skilled nursing and assisted living operators and their brands. Same team, same process, now open to you.
What we do
Your activities director or your marketing team snaps photos and short clips on their phone and drops them in a shared folder. That's the whole job on your end.
Event recaps, resident spotlights, staff appreciation, therapy wins and tours. You shoot it on your phone; we edit it, add music and captions, and post it.
Photos, videos and updates published to Facebook, Instagram and LinkedIn from what you send us.
Families search Google before they call. Your Google profile is the entry point for your audience's first interaction with your facility and the most authoritative place for them to begin their journey. We keep your listing accurate, monitor your reviews and ask happy families for new ones.
Every quarter: a written report on reach, growth and what worked, sent straight to you.
We only post residents who have signed consent on file with you, never post health details, and pull anything down the moment you ask.
Pricing
$500 per facility per month covers your social media and your Google Business Profile. Pick how many facilities, pay, and we start.
Two jobs, one team: your social media (Facebook, Instagram, LinkedIn) and, separately, your Google Business Profile. One flat price per facility.
Facebook · Instagram · LinkedIn + Google Business Profile
Month to month, cancel any time. After payment you'll tell us your page names on the same screen.
Ten or more facilities, or something specific you need beyond the standard package? Talk to us and we'll quote it.
Billed monthly per facility. No contract; cancel any time from your billing portal. 10+ facilities? Use the group quote form above. By subscribing you agree to our Terms of Service and Privacy Policy.
How it works
Pay securely by card. Add every facility you want covered at checkout.
Tell us who manages your Facebook, Instagram, LinkedIn and Google profile; they get a one-click access request from us. No passwords. You stay the owner; remove us any time.
We set up a shared folder. Staff drop in photos and clips from their phones whenever something's worth sharing.
Your pages stay active. Every quarter you get a written report on what reached families and what grew.
Who we are
Spent years recruiting for skilled nursing facilities before starting SWOL, so he knows what administrators are actually up against. Handles clients and the business side.
Runs the pages day to day: the posting, the editing, the videos. If something goes up on one of the 50+ pages SWOL manages, Yaakov was probably the one who made it.
SWOL started in Chicago with one healthcare group and grew inside it: 18 homes across 10 brands today, all managed by the two of us. No account managers passing you around, no offshore team. The people you talk to are the people doing the work.
FAQ
Send us moments. Photos and short clips from activities, events, therapy wins, staff celebrations. One person on your team drops them in the shared folder. We handle the editing, writing, scheduling, posting, and your Google reviews.
We keep the listing accurate (hours, phone, photos, services) and monitor your reviews. We never guarantee a review gets removed; Google decides that. We report the ones that break Google's rules and follow up.
We send your page admin an access request through Meta Business, LinkedIn and Google; they click Accept. No passwords change hands. You remain the owner and can remove us in one click. Not sure who your admin is? We'll figure it out with you.
We only post residents who have a signed photo/media consent on file with your facility, we never mention diagnoses or care details, and we never confirm who is a resident in comments or messages. Anything you ask us to remove comes down immediately.
Every quarter you get a written report on reach, follower growth, engagement and what performed best.
Not for the standard package. If you want something specific outside it, we quote it separately before doing anything.
Any time, from your billing portal. Service continues to the end of the paid month and your pages stay yours with everything we posted still on them.
Questions
Prefer to chat before subscribing, or have more than ten facilities? Reach us and we'll answer the same business day.